About WRREA

At Wild Rose REA Ltd. we can trace our roots back to 1947 when our first service was built. Today Wild Rose REA Ltd. is a fully operational Electrical Utility.

Currently our Membership exceeds 2700 members and our Electrical Distribution System is spread across 5 counties.

About REA's

REA's (Rural Electrification Associations) were formed in the 1940's and 1950's as a result of increased demand for electricity from rural residents. Neighbors got together and built the power lines themselves. With more and more people wishing to be energized, formal cooperatives developed offering electrical service to those who wished to join and accept the responsibility of membership.

 

Benefits of the REA

Wild Rose REA Ltd. (WRREA) is one of Alberta’s many REA’s that holds a strong place in Alberta’s history. Our historical roots are formed by the coming together of rural residents in cooperation, organization and hard work, making rural electrification a reality.  WRREA is a not for profit co-operative. WRREA owns the distribution system that supplies electric energy to the Members and is ‘owned by’ and ‘belongs to’ its Members. The Rural Utilities Act establishes the organization, governance, and makes provisions for the management of business affairs of rural electrical associations.

WRREA is Member controlled. Members control the association by electing a Board of Directors to act on their behalf. As a Member, your vote is your voice. The elected Board of Directors is responsible for the strategic direction, governance and policy.

Ownership, control and responsibility are all bound together.  Each Member is responsible for working toward making the REA successful through, participating in the Board of Director elections, minimizing operational costs by timely payment of electrical bills and practicing utility safety at home and at work.

With WRREA being Member owned and Member controlled, we are in the business to serve our Members in a way that will benefit them. We strive to offer reliable power and efficient service.

Board of Directors

WRREA is Member controlled. Members control the association by electing a Board of Directors to act on their behalf. As a Member, your vote is your voice. The elected Board of Directors is responsible for the strategic direction, governance and policy.

President   

First Vice President

Second Vice President 

Director 

Director

Director 

Director 

Director 

Director 

Chief Executive Officer

Carl Larsen

Dave Hall 

Daylene Unrau

Earl Allen

Gary Kuschminder

Mel Hess

Joe Reinhardt

Cecil Bianchi

Kirk Pollard

Stuart Fox-Robinson

Service Area

Today the Wild Rose REA's Membership exceeds 2700 and our Electrical System is spread over 5 counties.